digital marketing

How to Create a Black Friday Offer Without Sounding Desperate

Dominika Thompson

Published on: 05/10/2026

Your Black Friday offer doesn’t necessarily need a bigger discount. Here are three ways to create an offer that feels like your brand and is unusually easy to say yes to.

marketing strategyblack fridaysales funnelsales offer

The Best Marketing Timeline Is the One You Can Return To

Dominika Thompson

Published on: 14/09/2026

Timelines like anything else in life can be irrelevant. What matters is how quickly you can return to yours!

marketing schedulemarketing strategy

Behind Every Personal Brand There Is a... Person.

Dominika Thompson

Published on: 17/08/2026

Personal branding is about more than content and consistency. It’s about the person behind the brand, their growth, boundaries, authenticity, and real life.

personal branddominika thompsonbrand messagingstorytelling

What Personal Brands Can Learn From Frontier Airlines

Dominika Thompson

Published on: 27/04/2026

A simple airline detail turned into a branding lesson. Here’s how personal brands can become more memorable and spark real conversations.

personal brandfrontier airlinesbrand positioningbrand messagingbrand storystorytellingbrand valuesdominika thompson