What Personal Brands Can Learn From Frontier Airlines

A Flight From Portland To Dallas Gave Me A Marketing Lesson I Wasn’t Expecting

I decided to fly Frontier Airlines because sometimes when I travel, I want an upgrade, and sometimes I’m simply more interested in getting from point A to point B efficiently. I have to say, it was an experience. Paying for water felt a little “exotic,” but I also found myself genuinely inspired by something I didn’t expect to care about: the animals on the airplane tails. Frontier features a variety of American wildlife across their fleet, and what could easily feel like a cute design choice actually did exactly what good branding is supposed to do. It made me notice, it made me react, and before I knew it, I was texting my sister. We went back and forth trying to guess what animal would take me to Texas… ;) It turns out, we were not the only ones.

What Looks Playful Can Still Be Strategic

The animal concept feels fun, but it’s not random. Frontier has been using animals as part of its brand identity for years, and many of those tails feature American wildlife, including endangered species, as part of a broader awareness effort. That matters because the branding isn’t just visual, it connects back to something bigger: nature, wildlife, and environmental responsibility. Their “greenest airline” positioning ties into that as well, from a younger, more fuel-efficient fleet to the way they talk about conservation.

Strong branding doesn’t just look good, it gives people something to say. It creates an easy entry point into a conversation. Frontier clearly understands that. The animal tails are not just decoration, they’ve become part of how people interact with the brand, with entire pages dedicated to the animals, their names, and their stories.

This Is Where Personal Brands Can Learn A Thing Or Two

A lot of personal brands think their branding needs to be hyper-polished, hyper-professional, and impressive before people will pay attention. But sometimes the stronger move is to make your message easier to recognize and easier to talk about.

Frontier didn’t need me to read a mission statement before I understood the feeling. The animals did part of that work. They made the brand more memorable, and they gave me a reason to talk about it. Personal brands can do the same thing with a clear point of view, a repeated message, a recognizable style, or a topic they consistently come back to.

Your Values Can Become Part Of Your Brand Identity

This is where the lesson gets even stronger. If something matters to you, it can become more than a private value. It can become part of how your brand is recognized. Frontier’s “greenest airline” positioning is tied to real operational choices, including a younger, more fuel-efficient fleet and fuel-saving practices. Whether someone loves or hates the flying experience, the brand has made its environmental message visible and repeatable. For personal brands, that is important.

If the things you care about shape how you work, how you serve, or what you believe, they can become part of your positioning.

The Real Takeaway.

Good branding does not just explain what you do. It gives people something to remember, repeat, and respond to. That is what happened to me on that flight. I noticed the animals, I talked about them, and a week later, I was still thinking about the marketing behind them. That is not accidental. That is branding doing its job!

Let’s Build A Personal Brand People Want To Talk About

If your personal brand feels hard to explain, or your content feels like it is not creating the kind of recognition you want, it may be time to simplify and strengthen your positioning. We help personal brands, coaches, speakers, and educators get clear on what they want to be known for and build content around that message.

Book a free consult and let’s figure out what I should be texting my sister about you... ;)